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Subscription Payments: consumer survey

Across 6 Northern European countries, our consumer survey uncovers consumer payment preferences within the subscription economy. Explore the results to get an understanding of how to create customer-centric payment strategies.

First page of the subscription survey
Pages of report

Get insights from 5,964 European consumers.



Leading subscription companies are constantly evaluating and optimising their payment flow. They use data to make decisions in areas such as checkout design and feature development.

To continue to improve our understanding and develop the right solutions, we asked consumers in 6 Northern European countries about the wants, needs and barriers related to their subscription payments.

Results with impact:
key highlights

Our consumer survey shows how payment preferences are different across countries. It’s important to create localized, customer-centric payment strategies that will lead to:

  • Increased customer value
  • Higher conversion rates
  • A seamless customer experience
  • Stronger customer relationship

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