Case Study E-Commerce

flaconi’s journey to seamless payments

As Germany’s leading online beauty retailer, flaconi is on a mission to offer customers the most seamless and flexible shopping experience. With over 4.5 million active customers, flaconi continuously innovates to stay ahead in the competitive beauty e-commerce space.

When the holiday peak season of 2024 approached, bringing high-volume shopping events like Black Friday and Christmas, flaconi sought a flexible, customer-friendly payment solution that would reduce friction at checkout while supporting their expansion goals.
That’s where Riverty stepped in.

Building trust when customers demand maximum flexibility

The holiday season sees an increase in shopping carts, expectations, and pressure at checkout. Today's customers want flexible payment options without complications or uncertainty.

One in five heavy shoppers considers BNPL (Buy Now, Pay Later) to be indispensable at checkout.
43% of 18- to 39-year-olds specifically look for BNPL offers when shopping online.
Retailers who use Riverty's purchase on account option see an average of 15% more purchases and 16% higher shopping carts.

For flaconi, it wasn’t just about adding more payment methods — it was about building trust in the moment that matters most.

The project implementation with multiple parties presented several challenges, particularly regarding platform integration and ensuring stability. However, thanks to strong collaboration between flaconi, Riverty’s Business Unit and integration team, and Nuvei, we successfully launched in time for the holiday rush.

Engin Yanik

Enterprise Sales Manager at Riverty

The results: A future-proof payment strategy for flaconi

flaconi’s partnership with Riverty positioned the company for sustained growth and improved customer loyalty.

Riverty merchants typically experience a +20% increase in returning customers due to flexible payment options.

We knew that payments play a crucial role in customer experience, and Riverty provided exactly what we needed: a seamless, flexible, and reliable solution. Our customers love the ability to choose how and when they pay, and we’ve seen a real impact on our sales during peak periods.

Franziska Schneider

Senior Manager Payment at flaconi

Why Riverty? Trust, passion & customer-centric innovation

flaconi’s decision to partner with Riverty was rooted in trust and a shared vision for customer-centric payments.

flaconi chose to partner with Riverty due to a foundation of trust and a shared commitment to customer-centricity. As a leader in e-commerce excellence, flaconi continuously seeks ways to enhance the customer experience and has found a trusted BNPL partner with Riverty to make it even more customer-friendly and seamless.

flaconi, Germany’s leading beauty online shop, impresses with a diverse selection of perfumes, skincare, makeup, haircare, natural cosmetics, home spa products, beauty tools, and accessories. We are delighted that flaconi has chosen Riverty to expand its payment options and enhance the shopping experience for its customers.

Britta Wesselmann

Senior Key Account Manager at Riverty

Additionally, Riverty provided an attractive pricing model, ensuring that flaconi remains competitive in the fast-moving e-commerce space.

What’s next? Expanding beyond Germany

Following the successful launch of Riverty’s BNPL solution, flaconi is now looking ahead:

Expanding into the Netherlands and Belgium, increasing its European footprint.
Continuing to improve the checkout experience by reducing friction and enhancing user experience. With customer expectations constantly evolving, flaconi is focused on creating a smoother, faster, and more intuitive checkout process.

This partnership is not just about payments, it’s about shaping the future of online beauty retail. We’re excited to continue growing with Riverty and redefining how customers shop.

Sven Rosemann

CTO flaconi

Key takeaways: Why flaconi chose Riverty